Testimonials

“First class operator, dedicated to his craft. Robin had immediate and lasting impact on the local UFC business, supercharging growth through a localised digital media strategy that engaged and resonated. ”

“Robin is an outstanding leader and strategist who has played a crucial role in the growth and evolution of our social media presence. As head of our social team, he’s helped drive significant increases in audience, engagement and revenue, all while keeping the integrity of the fan experience front and centre. Robin understands the balance between creative excellence and commercial performance better than anyone, and that’s what makes him such a valuable part of the business.

One of Robin’s greatest strengths is his ability to collaborate across departments. He works closely with our sales and partnerships teams to develop smart, effective social solutions that deliver for clients without compromising on authenticity. Whether it’s integrating branded content, amplifying key campaigns or driving outcomes through organic reach, Robin finds the right mix of creativity and commercial impact. His leadership during major tentpole moments like the FIFA Women’s World Cup 2023 and UEFA EURO 2024 was pivotal in setting a new benchmark for what’s possible in social.

Robin brings clarity, calm and vision to every project. He leads with purpose, supports his team with care and always finds a way to move things forward. His understanding of the platforms, the audience and the business is rare, and his ability to bring all three together is what makes him such a standout. Any team looking to build a world-class social presence would be lucky to have him at the helm.”

“Since Robin joined the team at Optus Sport, his presence made an indelible impact on the performance of our off-platform content.

Always thinking, always pushing his team, the steep upward curve of our performance was industry-leading and was off the back of a lot of hard work from Robin and his team.

Robin also proved very valuable in client relations and delivery, playing a strong part in paid activations that formed a large part of Optus Sport’s deliverables.

Robin would be a fantastic acquisition for any organisation trying to gain traction in the ever-competitive world of off-platform/social media - his track record speaks for itself. ”

“I’ve worked with Robin for 2 years at Optus Sport. He has a been paramount in successfully leading and delivering commercial partnerships across our social platforms - he understands what resonates with our audience while keeping the client’s business objectives front and center.

We’ve collaborated on several new content verticals together, and what I appreciate about Robin is how open to new ideas and lateral thinking he is. He’s practical, thinks things through, and has a way of turning complex ideas into clear action plans.

The partnerships he’s built have genuinely helped our team, and his collaborative approach has made launching new content initiatives much smoother than they could have been. If you’re looking for someone who can drive commercial relationships forward while being an all around great person, I would highly recommend Robin for any future roles. ”