The Challenge
Premier League fans crave more just the normal matchday content - they want to connect with the personalities behind the players. The challenge was to create a social-first content series that would:
Engage new audiences beyond traditional football coverage
Remain evergreen and avoid dating quickly
Reveal the human side of Premier League stars
The Solution
Picture This was born. A fresh content series offering fans an intimate look into the lives of their football superstars.
We dived deep into the Instagram profiles of top talents like Mo Salah, Cole Palmer, Reece James, and Emi Martinez, pulling out personal moments and more.
Hosted by Michelle Escobar, each episode invited players to share candid insights, from iconic things that have happened on the pitch, to the memories behind their favourite photos.
The series went beyond matchday narratives, spotlighting the personalities, passions, and real-life journeys of some of the Premier League’s biggest stars.
The Results
Over 5 million views across all platforms to date
Successfully reached and engaged new audiences with evergreen content
Delivered unique, authentic storytelling that resonated with fans and showcased what players can be like off the pitch.