The Challenge
The football vodcast space is already saturated with high-profile shows like Stick to Football (Gary Neville & Co), The Rest is Football (Gary Lineker and Alan Shearer), and Ben Foster’s podcast.
Breaking through in this environment - particularly with the added challenge of operating from a different timezone, required a unique and strategic approach. The question was: how could Optus Sport carve out a distinct and relevant voice in this crowded arena?
The Solution
Optus Sport’s off-platform and production teams collaborated to create a fresh, vodcast-style series: Takes from the Terrace.
Hosted by Adamo De Nigris, the show is built around evergreen football content, designed to stay relevant beyond just matchday cycles. Each weekly episode blends in-person interviews with Premier League ICS opportunities, focusing on the lighter, more nostalgic and cultural sides of football. This includes career highlights, iconic moments, and fun nods to football’s place in pop culture.
Notable guests have included:
Premier League stars such as Jamie Vardy and Dominik Szoboszlai.
Legends like Alan Shearer, Joe Hart, and Emmanuel Adebayor.
Australian icons including Tim Cahill and Brad Jones.
Weekly deliverables:
A full 15+ minute episode published to YouTube and the Optus Sport app.
A minimum of 3 vertical clips per episode for TikTok, Instagram, Facebook, and X.
Supporting quote graphics and digital articles to amplify reach.
The Results
21+ million views across platforms to date
300,000+ interactions, including likes, shares, and comments
International media recognition, including coverage from the Daily Mail and other outlets
Takes from the Terrace has successfully positioned Optus Sport within the global football vodcast conversation all through a uniquely Australian lens.